8 Content Writing Best Practices for Beginners

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8 Content Writing Best Practices for Beginners

Are you looking to improve your content writing? Maybe earn a living?

Whether you're a seasoned writer or just starting out, writing content can be difficult. It's not always easy to develop ideas or make your work engaging and interesting for your readers. But don't worry – we're here to help.

In this guide, we'll share some tips and tricks for beginner content writers that will make the process a little bit easier. So read on and get ready to improve your writing skills!

What Is Content Writing

What is content writing?
content writing

Content writing is a form of online writing that focuses on providing information to readers. This type of writing can take many forms, including blog posts, articles, e-books, and even social media updates.

Content writers aim to provide readers with valuable information that is relevant to their interests. In order to do this, they must first understand the needs of their audience and then craft content that meets those needs.

In addition to being informative, content must also be well-written and engaging in order to keep readers coming back for more. With the right approach, content writing can be an effective way to build a loyal following and drive traffic to a website or blog.

The role of a content writer is to communicate with your audience in a way that makes them want to click on your link so they can learn more about what you offer. Content writing is about creating useful information—and sometimes entertainment—that informs, inspires, or entertains readers.

Content writing has many applications: from SEO copywriting (search engine optimization) to sales copywriting for advertisements or newsletter emails; from web page headlines to blog posts; from email list building series' to white papers; from ebooks/reports/research papers/books etc…

Why Proper Content Writing Is Important

For many businesses, content writing is the most important aspect of their marketing strategy. A well-written blog post or sales page can distinguish between a successful campaign and one that fails miserably.

Why? Because people don't buy from companies; they buy from people. And if you're not presenting yourself as a human being worth listening to, then why would anyone listen?

Content writing is an art. It's not just about putting some words on a page; it's about drawing people in and creating a connection with them. If you want people to read what you write, then you need to give them a reason to do so.

And that reason must be compelling enough to make them want to share your content with others (as well as buy whatever product or service you're selling).

The same goes for your brand. You need to tell a story that people can relate to and feel connected to. If you want people to buy from you, they must understand what makes your brand different from all others.

And this starts with content writing; if you're not telling a compelling story about why people should listen to what you have to say, then how will they know?

Types of Content Writing

There are several types of content writers. Each type has a unique skill set and specialization. Let's take a look at a few:

SEO Writers

An SEO writer is a bit of an oxymoron, kind of like “jumbo shrimp” or “deafening silence.” SEO stands for “search engine optimization,” and it's all about getting your website to rank highly in search results.

But good writing isn't necessarily optimized for search engines. In fact, the two can often be at odds. A good SEO writer understands balancing writing for humans and writing for robots.

They know how to use keywords without making their articles sound like gibberish. And they also know how to write compelling headlines and descriptions that will make people want to click through to your site.

In short, an SEO writer is a rare breed of a wordsmith, equally skilled in the art of persuasion and the science of algorithms.


A ghostwriter is a person who writes books, articles, stories, or other texts that are officially credited to another person.

Ghostwriters are hired by celebrities, politicians, business people, and other high-profile clients to create autobiographies, memoirs, magazine articles, speeches, and other types of content.

In some cases, ghostwriters are also hired to write fiction books or nonfiction books that are credited to the client. While ghostwriters may not receive public credit for their work, they can still be very well-paid for their services.

In fact, some of the most successful ghostwriters have built up a strong reputation for capturing the voice and style of their clients. As a result, ghostwriting can be a very lucrative career for those with the right skills and experience.


A copywriter is someone who writes copy, or text, for ads and marketing materials. Copywriters are often employed by advertising agencies but can also work freelance.

A copywriter's job is to develop attention-grabbing headlines and persuasive slogans that will convince people to buy a product or use a service.

To be successful, a copywriter needs to be creative and have a good understanding of human psychology. They must also be able to work well under pressure, as deadlines are often tight.

While the job of a copywriter can be challenging, it can also be very rewarding. After all, there’s nothing quite like seeing your words in light.

Article Writers

A web content writer is someone who writes the stuff that you see on websites. That includes the words on the page and the code that makes everything look pretty. In short, web content writers ensure that websites look good and function properly.

But there’s more to it than that. A good web content writer also knows how to engage an audience and keep them coming back for more. After all, what’s the point of having a website if no one will read it?

That’s where the wit, humor, and smarts come in. A good web content writer knows how to write compelling copy that will make people want to come back for more.

So if you’re ever wondering who wrote those words that you’re reading on a website, there’s a good chance it was a web content writer.

Best Practices for Great Content Writing

Writers often agonize over finding the perfect word or phrase to use in their work. However, there are some general principles that can help to make your content writing more effective.

1. Create a Complete Outline

A great way to ensure that your content has a logical flow is by creating an outline before you write it. This will help you organize your thoughts and track where you’re going with your writing.

It can also help prevent the dreaded writer’s block (you know, when you sit down at your computer with the best of intentions but end up staring blankly for hours on end).

You can create an outline in many ways, but the most common is simply writing down a list of points. Then, you can place them in order and fill in the blanks with content.

Need help creating your outline? Try SurfSEO's free outline generator.

8 Content Writing Best Practices for Beginners | image 113
content writing

To begin, simply enter your topic, click Generate Outline and watch the headers roll in.

2. Make It Social Media-Friendly

When you’re writing for the web, it’s important to make your content easy to consume and share on social media. The best way to do this is using short sentences and paragraphs (around three or fewer).

Make sure to include quotes from experts in your field or thought leaders who are relevant to the topic of discussion. This will help boost credibility and get more people interested.

Don't forget to include a quote from yourself! Try to make it more personal and relate it back to the article – this will help readers connect with you and form an emotional connection.

Keep in mind that people are more likely to share content that they can relate to or feel strongly about. If you have a quote from yourself, try to make it personal and relatable.

Content writers need to be able to identify with the audience, so if you're writing about something about which you know little to nothing – find someone else who does and get their input.

3. Keep It Concise and Entertaining

It's all about creating an engaging experience for readers – so don't just write dull blocks of text without any personality or flair! Think about ways that will help keep people hooked until they reach the end – maybe throw in some jokes?

You should also use lists, bullet points, and subheaders to break up your content into easily digestible sections. This will make it easier for readers to scan through your article without getting overwhelmed and losing interest.

Or even better: create call-to-action buttons at key points throughout the piece where users can sign up for updates from your site/brand etc…

4. Use Interesting Blog Angles

Consider how you can position your content to make people want to click on the link. Maybe it's an inspirational quote or article about overcoming adversity. Choose something fun and quirky (but try not to overdo it).

Or maybe just go for something newsworthy like a new study that just came out – and make sure there's some data! The more interesting your angle is, the more likely people will share it.

5. Make It Actionable

People love lists and steps. So, make your content easy for them to follow by using numbered points that outline the process step-by-step. If you're writing a blog post about how to lose weight, write specific steps that people can follow.

For example, “Eat a healthy breakfast every morning” can become “Eat a bowl of berries and eggs every morning.” This makes your content more actionable.

Vague statements like “eat healthy” are not actionable. They're vague and don't give people any direction. Write your content using actionable, numbered steps with specific examples so that people know exactly what they should do.

6. Use an Active Voice

Passive voice is when the verb acts upon the subject of the sentence. For example, “The obstacle course was run by me in record time.” The verb (run) acts upon this sentence's subject (obstacle course). This emphasizes the course rather than me, which is unclear and less impressive to the reader.

On the other hand, consider the sentence “I ran the obstacle course in record time.” The subject (me) performs the verb (ran). This makes me the subject rather than the course and emphasizes me running the course in record time instead of the course itself being run in record time. It's my victory, not the courses.

This may not seem like a big deal, but passive voice can make your writing sound weak and timid. It can also make it harder for your reader to follow your train of thought.

Content writers using an active voice command more authority. It's clear, short, and to the point. However, content that was written with a passive voice is less compelling. See what I did there?

7. Make It Trustworthy

Use facts and statistics from reputable sources to support any claims made in your article. Give it a magnetic headline and introduction: The headline of an article is important because this is what will determine whether or not someone actually clicks on the link to read more (or not).

Writing great content means putting in the time and effort to make it interesting, easy to read, and shareable. It's also important to keep these things consistent so that people know what they're getting when they click on one of your articles.

8. Use Visuals and Media

Visuals are an essential part of any article that you write. They help with understanding and comprehension, which is why they’re often included in textbooks.

Visuals also make your content more interesting and easier to read. Include images whenever possible or wherever it makes sense.

Content Writing Skills

Anyone with a knack for writing and a desire to earn money from home can be a content writer. While some people may have natural talent, others may need to learn the basics of writing before they can start churning out readable and understandable content.


You'll need to be ambitious if you want to become a successful content writer. Content writing is a highly competitive field, so you'll need to work hard and show initiative to succeed. You should also be willing to learn new skills as they become necessary—especially regarding technology.


You should be tech-savvy if you want to become a content writer. The internet is constantly changing, and so is how people use it. You'll need to keep up with these changes to stay relevant as a content writer.


Skills You should have strong editorial skills if you want to become a content writer. Content writing is often more about writing well than writing quickly, so this is important. You should be able to spot mistakes in grammar and punctuation, as well as typos and other types of errors.

Content Writing for Money

So you want to be a content writer, eh? Well, it's not as easy as it sounds. Just like any other job, becoming a content writer requires a certain set of skills and qualifications.

But don't worry, I'm here to help. Here's everything you need to know about becoming a content writer. If you think you have what it takes to become a content writer, there are a few different ways to get started.

Content Writing for a Company

The first is finding a job with a company specializing in content writing. Many companies out there are always in need of good writers; all you have to do is find one that suits your skills and interests.

Start a Content Writing Business

Another way to get started is to start your own content writing business. This option gives you more freedom and flexibility when it comes to choosing your clients and projects.

However, it also requires more work on your part since you'll be responsible for everything from finding clients to marketing your business. But if you're up for the challenge, starting your own business can be a great way to get started in the world of content writing.

Freelancing as a Content Writer

One of the easiest ways to get started as a content writer is to freelance. You don't need any special training or certification, and it's a great way to build up your portfolio to eventually find full-time work.

Freelancing is also a great option if you're just looking for some extra income on the side since you only have to do projects that interest you.

Start a Blog

Another way to start as a content writer is to start your own blog. You can write about anything that interests you, and there's no shortage of topics people are interested in reading about online.

It's also a great way to build up your portfolio while providing valuable information to readers who may not know where else to find it.

Platforms for Freelance Content Writing

When it comes to content writing, there are many different platforms that freelancers can use to find work. However, not all of these platforms are created equal.

Some are better suited for certain types of writing than others, and some simply offer more opportunities for writers to showcase their skills. Here is a look at three of the most popular platforms for freelance content writers.


Fiverr is the best-known platform for freelance content writing. It's a great way to start because it allows you to build your portfolio and connect with clients needing your services.

You can choose from many projects, including blog posts, social media updates, and longer, more in-depth pieces like ebooks or whitepapers.


Upwork is a great platform for freelance writers. It has a large selection of projects and clients, so you'll be able to find something that interests you.

You can also build up your profile with reviews from previous projects and ratings from clients, which will help attract more work in the future.


Freelancer is another great site for freelancers. It has a large selection of jobs, including writing and design projects. The site is easy to use and allows you to apply for projects with just a few clicks.


So there you have it, our ultimate content writing guide for beginners. The most important thing to remember is that your readers will always know if you care about them by paying attention to what they need and want from the content they read.

We hope this has given you a better understanding of writing great content that engages your audience and drives conversions. Remember to remember these tips when creating your next piece, and happy writing!

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About the Author

Forced out of Colorado because of the housing market, Kyle now writes WordPress guides out of his Florida apartment, hoping one day to return to the mountains from which he came.
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